- Proactively sourced and contacted 100–200 KOCs per day in the travel and beauty niches; Negotiated incentive packages tied to engagement and video KPIs, reducing average acquisition cost per creator by 15% and strengthened long-term partnerships beneficial to Trip.com’s influencer ecosystem.
- Provided high-impact creative briefs and shooting guides to KOCs, which supported higher exposure and conversion rates for train-ticket campaign and also doubled weekly UGC volume.
- Researched audience behavior and short video trends in European regions (UK, Italy, Spain, etc.) and utilized web scrapers to collect trending topics monthly, improving regional content performance by 18%.
- Assisted in community-focused campaigns, family-oriented events, and customer engagement project.
- Collaborated with influencers and community groups to promote inclusive, family-friendly experiences.
- Enhanced skills in stakeholder engagement, campaign execution, and cross-team collaboration.
- Liaised with major bank clients to ensure accurate communication of business messages and social issues, delivering professional-quality content that met client expectations.
- Produced weekly/quarterly posters on commercial finance information, earnings forecasts, and major social issues, transforming dense information into accessible visuals and facilitating effective public communication.
- Led the end-to-end editing, layout design, and proofreading of 5-8 articles per week, contributing to fast turnaround times, high publication quality, and client satisfaction.
- Conducted quantitative analysis of market research, organizing and categorizing customer characteristics across different groups to help the company accurately target and maintain key customer segments.
- Optimized the company’s online platform strategies (WeChat Video Channel, Tiktok, etc.) through competitor analysis and customer demand research, thereby increasing user engagement and boosting sales conversion
rates, resulting in a 30% year-on-year increase in online sales within three months.
- Actively interacted with 30-50 customers per day to understand customer needs and preferences, helped providing customized product recommendations, thereby increased sales conversion rates.
- Collected, organized, and analyzed market data and customer feedback, providing strong support for business decision-making and product positioning strategies for the store.
- Assisted the store manager in implementing comprehensive after-sales support measures, ensuring customer satisfaction and fostering customer loyalty to the brand.